RO Group and Watford shine as premium jeweller moves in

The RO Group is delighted to announce that Lily & Roo, the online jeweller, has moved its head office to Watford by entering a five year lease in the Group’s GNR8 property located at 49 Clarendon Road. Only one office suite remains available to let in the building.





David Kershaw, Group Real Estate Director, the RO said:

“This is a significant win for Watford and for the Group. Lily & Roo’s work has been featured in publications such as VOGUE, ELLE, Harper’s Bazaar and The Telegraph, with their pieces gaining recognition for their classic, yet contemporary aesthetic. The brand is carried by Wolf & Badger, the luxury independent brand retailer, and we are extremely proud to now house this remarkable jeweller in GNR8.”


Founded by Brittany Preston, Lily & Roo has leased a self-contained suite extending to 1,219 sq. ft. in GNR8. The company pays particular attention to traditional craftsmanship techniques of jewellery design and sources all its premium materials in the UK, including its packaging.


Kershaw also commented:

“Our strategy in Watford has paid off very well. The town’s strengths were apparent to us and led to the purchase of 49 Clarendon Road in 2017. We knew that with the right level of investment, the Group could generate more value from the office building. Following a comprehensive refurbishment, and a rebrand, GNR8 has attracted fantastic tenants which enhance the Watford business community.”

GNR8 has achieved a 3 star Fitwel certification, which is a simple and easy to apply healthy building measure. Facilities in the building include a modern business lounge, perfect for agile working; new bicycle racks; and a modern shower block. The property also benefits from an excellent parking provision for a town centre location.


The RO was advised by Osborne Clarke and CBRE. Lily & Roo was advised by Amicus Law.

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